Our Distinct Services For A Stronger Marketing Organization And Better Agency Relationships

No two marketing teams have the same needs or challenges. That’s why we’ve created three  consulting engagement tracks, so you maximize your client-agency partnerships — no matter what they currently look like.

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Explore Our 
Consulting Services

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Agency/Client Relationship
Performance Assessment

Appraisals don’t need to be stressful or uncomfortable. Done right, they offer an opportunity to open the lines of communication and strengthen your existing client-agency relationships. We guide you through the process by surfacing honest feedback, grounded in facts and data, with no long-term financial commitments, tech, or training needed from you.

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Agency Search +
Agency Ecosystem Assessment

Seamless and strategic management of selecting and onboarding new agency partners.


In today’s complex advertising landscape, choosing the right agency partner is crucial. Clearly defining your needs, selecting the best-fit agency, and setting measurable success criteria ensure you maximize your investment and build a strong, productive relationship.

And, if you find yourself working with an excess of agencies but still generating sub-par results, we can provide a data-driven evaluation of those partnerships. We’ll spot inefficiencies in your ecosystem and guide you toward a forward-looking, appropriately-scoped network of agency relationships.

We specialize in small to medium brand agency search. We provide the individual attention and expertise these companies don;t receive from larger consulting firms.

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Marketing Operations

Do you wish your marketing team was more efficient, collaborative, and agile? Do tyou wish your agency team and your client worked better together?

We evaluate and enhance your process and structure to help you uncover better ways of working. We analyze and report on challenges and opportunities, then support and drive organizational change initiatives.

Organizational Design (Client and/or Agency Teams)
Process/Ways of Working Design (Client and/or Agency Teams)
Change Management



Headshot of agency management consultant Mitchell Caplan, the founder of Agency Appraisal

Meet Mitchell Caplan, Founder

Mitchell brings diverse experience to his work at Agency Appraisal. He spent time on the agency side, as CMO at Y&R and McCann, and served as an agency management consultant at KPMG and Flock Associates.

Most recently, he’s collaborated with marketers from the world’s leading brands and their agency partners to provide them with data and analysis that helps improve their working relationships.

Mitchell assists in enhancing client-agency relationships, optimizing return on investment, and achieving impactful outcomes. His approach combines qualitative and quantitative data, resulting in 360° actionable feedback.

He presents his findings and recommendations transparently and honestly, guiding essential actions for both the agency and the client.