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Insights From Agency Management Consultant Mitchell Caplan

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2 November 2026

AI Is About to Change Marketing Faster—and More Fundamentally—Than We Think

My biggest takeaway from the ANA Masters of Marketing wasn’t about creative.

7 October 2026

AI Is Changing the Marketing Organization. CMOs Need to Rethink Their Agencies Too.

Much of the conversation about AI and marketing talent has focused on one question: What happens to entry-level jobs?

23 September 2026

The Agency of 2027 Won’t Be Built Around Headcount

The real organizational design question is no longer how many people you need. It’s which capabilities you need—and the best way to access them.

17 September 2026

You Don’t Have to Hire the Team Before You Win the Client

For independent agencies, the right technology and AI partner can provide the bench strength clients want without creating the fixed costs agencies don’t.

10 September 2026

Five Forces Reshaping Agencies—and What It Will Take to Thrive

In August, I kept returning to one question: What will separate the agencies and marketing organizations that thrive in this changing environment from those that struggle?

31 August 2026

Your 2027 Growth Plan Needs More Than a Revenue Target

Before deciding how much you want to grow, decide how your organization needs to work differently to get there.

17 August 2026

The Independent Agency Boom Isn’t Quite What It Seems

There is a widely accepted story in advertising that independent agencies are thriving while holding companies struggle.

4 August 2026

AI Is Leveling the Agency Playing Field. Your Operating Model Is What Will Set You Apart.

Growth Doesn't Require More Employees. It Requires Better Partners.

27 July 2026

Independent Agencies Don’t Need More Capabilities. They Need Better Partners.

I recently read Ad Age’s discussion about what separates today’s winning independent agencies from the rest, and one theme kept coming back throughout the conversation.

21 July 2026

The Companies That Win with AI Won’t Be the Ones with the Best AI

They’ll be the ones that redesign how work gets done.