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Insights From Agency Management Consultant Mitchell Caplan

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2 June 2026

The Most Dangerous Words in Agency Relationships: “Everything Seems Fine”

Why relationship risk often hides behind apparent stability.

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20 May 2026

AI Agents Are Changing Commerce. Is Your Brand Ready to Compete?

The latest article from McKinsey & Company on “agentic commerce” highlights a major shift many brands are underestimating.

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19 May 2026

The Real First 100 Days: Why CMOs Need Organizational and Process Design Assessments Before They Need New Campaigns

There’s a revealing pattern running through nearly every successful CMO story in a recent Ad Age article about how marketing leaders succeed in their first 100 days.

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12 May 2026

The Real AI Bottleneck Isn’t Technology. It’s Organizational Design.

The most important line in the article may also be the simplest:

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6 May 2026

From Prompts to Pipelines: Why AI-Ready Marketing Isn’t About the Model—It’s About the Workflow

“We’re using AI… but why doesn’t it feel like it’s changing the way we work?”

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30 April 2026

Rebuilding Client–Agency Trust in the AI Era

Another sharp perspective from Michael Farmer on why many client–agency relationships feel strained—and what it will take to rebuild them.

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24 April 2026

The Agency of the Future Isn’t Just Human

How Workspace Agents Will Force Clients to Ask the Question They’ve Avoided for 40 Years: Who Is Actually Doing the Work—and What Should I Pay for It?

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22 April 2026

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21 April 2026

The Hidden Cost of Too Many Stakeholders

Why more voices don’t always create better outcomes—and often slow performance instead.

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16 April 2026

When Performance Conversations Turn Into Pricing Conversations

Why cost becomes the proxy for frustration—and what that usually signals.

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