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Insights From Agency Management Consultant Mitchell Caplan

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3 February 2026

What the “New Omnicom” Means for Brands: 5 Risks, 3 Moves, and 1 Wake-Up Call

The merger of IPG and Omnicom isn’t just a media headline—it’s a reset moment for anyone managing agencies, marketing ecosystems, or transformation agendas.

27 January 2026

Effectiveness Starts Before the Pitch Ever Begins

Why agencies need to be more disciplined about when to lean in—and when to walk away.

20 January 2026

“The Work Is Good” Is No Longer Enough

One of the most dangerous phrases in agency relationships is:

13 January 2026

The Hidden Risk in Your Top Client Relationships

Most agency leaders think risk shows up suddenly.

5 January 2026

It’s 2026—Do You Actually Know How Well Your Agency Relationships Are Performing?

It’s 2026.

17 December 2025

#grateful

As 2025 comes to a close, I wanted to share a few things I’m especially grateful for.

15 December 2025

Why Spending on an Agency/Client Performance Appraisal Is Money Well Spent

The Real Cost Isn’t the Appraisal—It’s Waiting Too Long.

3 December 2025

Why Year-End Planning Should Always Include an Agency Performance Appraisal

As the end of the year approaches, most marketing leaders shift into planning mode—2026 budgets, growth targets, channel strategies, headcount, and the inevitable “do more with less”

24 November 2025

The Future of Agency Management Is Self-Service. It’s Already Here.

Self-Service Is Reshaping Marketing — and Agency Performance Appraisals Are Next

30 October 2025

The IPG/Omnicom merger:Three Key Questions for Clients

As we get closer to the merger of IPG/Omnicom, it becomes critical for marketers who are clients of these holding Co’s to ask questions about the future model and how it might impact their relat