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Insights From Agency Management Consultant Mitchell Caplan
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17 December 2025
#grateful
As 2025 comes to a close, I wanted to share a few things I’m especially grateful for.
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15 December 2025
Why Spending on an Agency/Client Performance Appraisal Is Money Well Spent
The Real Cost Isn’t the Appraisal—It’s Waiting Too Long.
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3 December 2025
Why Year-End Planning Should Always Include an Agency Performance Appraisal
As the end of the year approaches, most marketing leaders shift into planning mode—2026 budgets, growth targets, channel strategies, headcount, and the inevitable “do more with less”
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24 November 2025
The Future of Agency Management Is Self-Service. It’s Already Here.
Self-Service Is Reshaping Marketing — and Agency Performance Appraisals Are Next
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30 October 2025
The IPG/Omnicom merger:Three Key Questions for Clients
As we get closer to the merger of IPG/Omnicom, it becomes critical for marketers who are clients of these holding Co’s to ask questions about the future model and how it might impact their relat
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27 October 2025
"Bite You in the Ass": When Marketers and Agencies Ignore the Health of Their Relationship
Because neglecting regular performance appraisals always comes back to hurt.
Read More 22 October 2025
Why Process Design Might Be the Missing Link in Stronger Marketer–Agency Relationships
We talk a lot about creativity, data, and performance when it comes to agency relationships — but not nearly enough about process design.
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15 September 2025
Why Organizational Design is one of the Secrets to Marketing Success
Why Organizational Design is Key to the Marketing Function
Read More 11 September 2025
AI Can Score Your Agency. It Can’t Land the Fix.
Self-serve tools collect clean feedback; seasoned consultants turn it into priorities, alignment, and change.
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8 September 2025
Firing Your Agency?
"Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling.
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