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Insights From Agency Management Consultant Mitchell Caplan
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30 October 2025
The IPG/Omnicom merger:Three Key Questions for Clients
As we get closer to the merger of IPG/Omnicom, it becomes critical for marketers who are clients of these holding Co’s to ask questions about the future model and how it might impact their relat
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27 October 2025
"Bite You in the Ass": When Marketers and Agencies Ignore the Health of Their Relationship
Because neglecting regular performance appraisals always comes back to hurt.
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22 October 2025
Why Process Design Might Be the Missing Link in Stronger Marketer–Agency Relationships
We talk a lot about creativity, data, and performance when it comes to agency relationships — but not nearly enough about process design.
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15 September 2025
Why Organizational Design is one of the Secrets to Marketing Success
Why Organizational Design is Key to the Marketing Function
Read More 11 September 2025
AI Can Score Your Agency. It Can’t Land the Fix.
Self-serve tools collect clean feedback; seasoned consultants turn it into priorities, alignment, and change.
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8 September 2025
Firing Your Agency?
"Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling.
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3 September 2025
Why Process Design Matters After an Agency Appraisal
Completing an agency appraisal is a significant milestone for marketers and their partners.
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5 August 2025
The future of marketing leadership isn’t full-time. It’s fractional.
A terrific piece by my Chameleon Collective colleague Paul Suchman on the rising power of fractional leadership — and it couldn’t be timelier.
Read More 15 July 2025
A new CEO at WPP.
What that potentially means for your current WPP agency relationship.
Read More 8 July 2025
The First Move for Any New Agency Leader?: A Data-Driven Client Assessment
For agency leaders stepping into new roles, data-driven insights reveal what instinct alone can’t.
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