Most Recent Articles
Insights From Agency Management Consultant Mitchell Caplan
Get our founder’s take on consulting, advertising, marketing, and other relevant topics. Want to receive notifications about the latest articles from Mitchell? Subscribe to his Substack.
19 March 2026
Everyone’s Talking About AI. Almost No One Is Talking About This.
The biggest barrier to value isn’t the technology—it’s the way agencies and clients are (mis)using it.
Read More
17 March 2026
What Breaks Agency Relationships (Before Anyone Says It Out Loud)
A look at the patterns shaping agency performance so far this year.
Read More
9 March 2026
AI Isn’t the Problem. Alignment Is.
Why sports, media, and entertainment organizations must connect data, strategy, and execution before AI can deliver real competitive advantage.
Read More
3 March 2026
Invite your friends to read Beyond the Brief: Better Client/Agency Partnerships
Thank you for reading Beyond the Brief: Better Client/Agency Partnerships — your support allows me to keep doing this work.
Read More 2 March 2026
Omnicom/IPG: What $1.5B in Cost Cuts Means for Marketers and Agencies Now
Navigating talent risk, AI-driven restructuring, and performance accountability in the wake of industry consolidation.
Read More 24 February 2026
The Quiet 6–12 Months Before an Agency RFP
Why most agency relationships don’t collapse — they quietly deteriorate first.
Read More
17 February 2026
If Every Agency Performance Conversation Ends With Pricing, You’re Asking the Wrong Questions
Why clarity of roles matters in agency relationship management.
Read More
10 February 2026
Most Agency Problems Aren’t Agency Problems
They’re governance problems—and reviews rarely fix them.
Read More 5 February 2026
Why Agency–Client Performance Appraisals Are Now a Business Development Imperative
As published on the NextBigWin Blog
Read More 3 February 2026
What the “New Omnicom” Means for Brands: 5 Risks, 3 Moves, and 1 Wake-Up Call
The merger of IPG and Omnicom isn’t just a media headline—it’s a reset moment for anyone managing agencies, marketing ecosystems, or transformation agendas.
Read More