Streamlined, Strategic Selection and Onboarding of New Agency Partners.
In today’s complex advertising landscape, choosing the right agency partner is crucial. Clearly defining your needs, selecting the best-fit agency, and setting measurable success criteria ensure you maximize your investment and build a strong, productive relationship. We do agency search right.
Please note: we do NOT ask agencies to pay a fee to participate in an agency search process we are managing. Or pay to join our database of available agencies. We are strongly believe that this practice is unfair and unethical.
A Smarter, Simpler Way to Find the Right Agency
Not every brand needs a long, expensive, consultant-heavy agency search.
Many growing and mid-market organizations need something more practical: clarity, confidence, and the right partner—
without months of process, bloated fees, or unnecessary complexity.
without months of process, bloated fees, or unnecessary complexity.
That’s exactly what this service delivers.
Right-Sized Agency Search & Selection
This offering is designed for small to mid-sized brandsthat want a high-quality agency partner
but don’t want to endure a traditional RFP process that’s time-consuming, costly, and often misaligned with how agencies actually work.
but don’t want to endure a traditional RFP process that’s time-consuming, costly, and often misaligned with how agencies actually work.
You get senior-level guidance, structured evaluation, and objective decision-making—without the overhead of a large consulting engagement.
What Makes This Different
Focused, not overbuilt
We tailor the process to your real needs, budget, and internal capacity—
no unnecessary steps or inflated scope.
no unnecessary steps or inflated scope.
Senior-led expertise
You work directly with a former global agency executive who understands
both sides of the table and how agency relationships succeed in practice.
both sides of the table and how agency relationships succeed in practice.
Objective, data-informed decisions
Agency options are evaluated using proven criteria around capability, fit, ways of working, and value—
not just credentials and chemistry.
not just credentials and chemistry.
Faster time to confidence
Most engagements move from alignment to decision in weeks, not months.
How It Works
1. Clarify your needs
We define what success looks like, the capabilities you truly need,
and the type of agency partnership that will work for your organization.
and the type of agency partnership that will work for your organization.
2. Identify the right options
We shortlist agencies that match your requirements,
culture, and budget—cutting through noise and guesswork.
culture, and budget—cutting through noise and guesswork.
3. Evaluate with structure and insight
We assess agency proposals and interactions using clear,
consistent criteria so decisions are grounded and defensible.
consistent criteria so decisions are grounded and defensible.
4. Support the final decision
You gain confidence in your choice and a stronger
foundation for a productive, long-term partnership.
foundation for a productive, long-term partnership.
Who This Is For
Brands that want expert guidance without enterprise-level fees
Teams that lack the time or resources to run a complex RFP
Organizations seeking better agency fit, not just brand names
Leaders who want to make a smart decision—and move on
The Outcome
A clear decision.
A better-matched agency partner.
A search process that respects your time,
budget, and business reality.
budget, and business reality.
If you’re looking for a simpler, smarter way to
select an agency, this approach was built for you.
select an agency, this approach was built for you.
