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Insights From Agency Management Consultant Mitchell Caplan
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2 June 2026
The Most Dangerous Words in Agency Relationships: “Everything Seems Fine”
Why relationship risk often hides behind apparent stability.
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20 May 2026
AI Agents Are Changing Commerce. Is Your Brand Ready to Compete?
The latest article from McKinsey & Company on “agentic commerce” highlights a major shift many brands are underestimating.
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19 May 2026
The Real First 100 Days: Why CMOs Need Organizational and Process Design Assessments Before They Need New Campaigns
There’s a revealing pattern running through nearly every successful CMO story in a recent Ad Age article about how marketing leaders succeed in their first 100 days.
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12 May 2026
The Real AI Bottleneck Isn’t Technology. It’s Organizational Design.
The most important line in the article may also be the simplest:
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6 May 2026
From Prompts to Pipelines: Why AI-Ready Marketing Isn’t About the Model—It’s About the Workflow
“We’re using AI… but why doesn’t it feel like it’s changing the way we work?”
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30 April 2026
Rebuilding Client–Agency Trust in the AI Era
Another sharp perspective from Michael Farmer on why many client–agency relationships feel strained—and what it will take to rebuild them.
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24 April 2026
The Agency of the Future Isn’t Just Human
How Workspace Agents Will Force Clients to Ask the Question They’ve Avoided for 40 Years: Who Is Actually Doing the Work—and What Should I Pay for It?
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21 April 2026
The Hidden Cost of Too Many Stakeholders
Why more voices don’t always create better outcomes—and often slow performance instead.
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16 April 2026
When Performance Conversations Turn Into Pricing Conversations
Why cost becomes the proxy for frustration—and what that usually signals.
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