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Insights From Agency Management Consultant Mitchell Caplan
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6 May 2026
From Prompts to Pipelines: Why AI-Ready Marketing Isn’t About the Model—It’s About the Workflow
“We’re using AI… but why doesn’t it feel like it’s changing the way we work?”
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30 April 2026
Rebuilding Client–Agency Trust in the AI Era
Another sharp perspective from Michael Farmer on why many client–agency relationships feel strained—and what it will take to rebuild them.
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24 April 2026
The Agency of the Future Isn’t Just Human
How Workspace Agents Will Force Clients to Ask the Question They’ve Avoided for 40 Years: Who Is Actually Doing the Work—and What Should I Pay for It?
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21 April 2026
The Hidden Cost of Too Many Stakeholders
Why more voices don’t always create better outcomes—and often slow performance instead.
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16 April 2026
When Performance Conversations Turn Into Pricing Conversations
Why cost becomes the proxy for frustration—and what that usually signals.
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15 April 2026
The Marketing Chaos Tax: We Built Marketing for a World That No Longer Exists
(Part 2)
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7 April 2026
Governance Problems Disguised as Performance Issues
Why changing agencies often fails to fix the real problem.
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31 March 2026
Q1 Is Over. Do You Really Know How Your Agency Is Performing?
Q1 is behind us.
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24 March 2026
Check-In — Have the Big Agency Predictions Actually Come True? (So Far)
The Biggest Risk Isn’t Change — It’s Passive Observation
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