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Insights From Agency Management Consultant Mitchell Caplan
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4 August 2026
AI Is Leveling the Agency Playing Field. Your Operating Model Is What Will Set You Apart.
Growth Doesn't Require More Employees. It Requires Better Partners.
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27 July 2026
Independent Agencies Don’t Need More Capabilities. They Need Better Partners.
I recently read Ad Age’s discussion about what separates today’s winning independent agencies from the rest, and one theme kept coming back throughout the conversation.
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21 July 2026
The Companies That Win with AI Won’t Be the Ones with the Best AI
They’ll be the ones that redesign how work gets done.
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13 July 2026
The Agencies Growing Fastest in 2026 Are Doing Less, On Purpose
The agencies growing fastest in #2026 aren’t the ones doing the most.
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7 July 2026
The Capacity Gap Nobody’s Talking About Post-Cannes
Independent agencies are being asked to deliver AI and e-commerce work that stretches their bench — here's the option more of them are quietly using.
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1 July 2026
Cannes 2026: Why Independent Agencies May Be Built for What Comes Next
The traditional agency bundle is breaking apart, and the market is moving toward the focus, flexibility and conviction independent firms can provide.
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2 June 2026
The Most Dangerous Words in Agency Relationships: “Everything Seems Fine”
Why relationship risk often hides behind apparent stability.
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20 May 2026
AI Agents Are Changing Commerce. Is Your Brand Ready to Compete?
The latest article from McKinsey & Company on “agentic commerce” highlights a major shift many brands are underestimating.
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19 May 2026
The Real First 100 Days: Why CMOs Need Organizational and Process Design Assessments Before They Need New Campaigns
There’s a revealing pattern running through nearly every successful CMO story in a recent Ad Age article about how marketing leaders succeed in their first 100 days.
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12 May 2026
The Real AI Bottleneck Isn’t Technology. It’s Organizational Design.
The most important line in the article may also be the simplest:
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