Meet AgencyApprAIse
Data-Driven, Expert-Led Evaluations to Strengthen Client-Agency Partnerships
"A 360 review of the client/agency relationship is not a nice to have, it's a must have!"
(As heard at the 2025 ANA Financial Management Conference)
We conduct data-driven agency performance appraisals that focus on identifying both challenges and opportunities. Informed by experience from dozens of evaluations and enhanced by AI, our best-in-class approach strengthens client-agency relationships, boosts performance, and improves return on investment.
And if you want a self-service model:
Manage your own agency appraisals, without expensive contracts, installations, and IT integrations.
Our self-service tool — informed by proven consulting techniques and paired with the computing might of OpenAI — allows marketers and agencies to implement, execute, and evaluate their own agency appraisals
Why Choose AgencyApprAIse?
Headache-Free Implementation
In-Depth Assessments on Your Schedule
Hands-On Training
An AI Partner from Start to Finish
It Learns Something New Every Day
FAQ
What is the AgencyApprAIse tool?
AgencyApprAIse is an AI-powered tool that empowers marketers and agencies to undertake their own appraisals.
Built on the OpenAI framework, we’ve trained AgencyApprAIse on methodology honed over decades in agency management consulting.
AgencyApprAIse guides users through the entire appraisal process, helping with question creation and curation, implementation, execution, and analysis. Its natural language outputs provide a report with actionable insights.Who is the AgencyApprAIse tool for?
AgencyApprAIse currently supports assessments for agencies in the media, creative, or digital spaces. PR, content, and social media agencies are on the development roadmap.
The tool can be used by stakeholders on either side of the relationship. Clients may wish to use it to regularly evaluate their agency relationships, or agencies may implement it to proactively spot any issues and better manage their current clients.
We find it’s best for mid-size companies that may not have the time or budget to purchase a separate software product or engage outside consultants but that have the relationship complexity to warrant periodic agency assessments.How does AgencyApprAIse work?
AgencyApprAIse allows marketers to implement, execute, and evaluate their own agency appraisals. The tool helps users to create a survey based on our curated library of hundreds and hundreds of appraisal questions. Once recipients have responded, AgencyApprAIse can analyze the data and provide a report with feedback — including opportunities and threats — so both agency and client know what to do next to build a healthier partnership.